Apple's $4B ad business at odds with internal culture and values

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AniMill

I thought the ad business was cratering on all digital platforms. I rarely notice ads on Apple News and I don’t use the App Store much. Do others see these gambling ads a lot? Curious. I have seen them, but only on a scant few “free” apps I have. What does drive me crazy is the repetitive ads I see once reading articles in Apple News, but I assumed those were pushed by the article author/publishers. Yes/no?

I don’t know how I’d react to an iPhone with ads placed on the home screen or sprinkled within more apps I depend upon. With the new tiers of Disney+ and Netflix offing ads at a lower premium, if these models prove more valuable to those companies, will there come a time when there are no more ad-free options?

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